Aurora Bearing Company (USA; website; 5251R9N7) has joined the Specialty Equipment Market Association, leveraging its position as a key supplier to the automotive high-performance and racing market.

Aurora manufactures spherical and rod end bearings, along with Teflon-lined journal bearings. The company's primary markets are industrial, automotive, military and aerospace applications.

John McCrory, Aurora's Race Car Product Manager, said: "Aurora Bearing Company has a long history of specialty automotive applications, from race tracks to restorations. Joining SEMA will allow us to more effectively reach the broad base of SEMA members and to provide them with our unmatched products and application-specific knowledge. We're looking forward to exhibiting at the upcoming SEMA show, and increasing our market share within the racing and high-performance markets by utilizing the many benefits of SEMA membership."

The 2010 SEMA Show is scheduled for November 2 - 5, at the Las Vegas Convention Center. As part of Automotive Aftermarket Industry Week, SEMA is just one of a number of industry meetings, shows and conventions running from late October through the first weekend in November.