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The eBearing News
March 24, 2005
Timken Aggressively Targeting Asian Market
copyright © 2005 eBearing Inc.
The Timken Company (USA) has identified Asia as its primary geographic target market
for an aggressive five-year sales and market penetration strategy.
W.R. "Tim" Timken said during a recent visit to India that, "Asia is a big growth market for us
and China and India are our main markets here."
By 2010, he said, Timken expects to have quintupled its bearing sales in the Asian region,
to more than USD $250 million.
Timken's primary research facility is near its home office in Canton, Ohio; but its second-largest
research facility is its 300-employee operation in Bangalore, India.
article: Timken expanding Bangalore R&D facility
To support the five-year growth initiative, Mr. Timken said staffing at
the Bangalore R&D facility will probably grow by another 200 employees over the next few quarters.
Timken's sales in the Asian region are already growing rapidly along with the overall market, but the
new target sales growth rate is double the market's overall rate.
To accomplish that, Timken is not only moving to increase existing market penetration, but also
building a presence in entirely new markets.
For example, Timken India's Managing Director, Gordon Robinson, said there is a now a program in place
to develop bearings specifically for 3-wheelers, scooters, and motorcycles.
Timken's overall market share in India currently stands at less than 15%, although its strength across
Asia has come from the
fast-growing automotive, rail, heavy-duty truck, industrial, and off-road markets.
Mr. Robinson also mentioned the possibility of Timken growing its Asian market presence by
acquisition, but declined to offer any specifics.
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- by Bruce A. Carr
from individual research,
tips and commercial sources.
Unauthorized reproduction is prohibited.
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eBearing.com ... for everything that moves™
Entire contents Copyright 1999-2008, eBearing Inc. All rights reserved.
eBearing.com and "... for everything that moves" are registered
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eBearing.com ... for everything that moves™
Entire contents Copyright © 1999-2008, eBearing Inc. All rights reserved.
eBearing.com and "... for everything that moves" are registered trademarks of eBearing Inc.
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