SKF AB (Gothenberg, Sweden), through its SKF India subsidiary, will
be test-marketing complete wheel
bearing kits in India, starting with the front and rear wheels of
the popular Maruti 800. If successful, the product line will be
extended to other vehicles and markets outside the Karnatka and
Andhra Pradesh test markets.
Torsten Nordgren, outgoing Managing Director of SKF India, said,
"We are the first company to introduce bearing kits which would
be a one-stop solution for aftermarket mechanics and customers."
At a minimum, wheel kit have the inner and outer bearing (or unit
bearing) and seal, packaged together for a specific application.
Kits often contain other ancillary hardware such as cotter pins,
lock nuts and washers.
Although Mr. Nordgren pointed out that 55% of SKF's sales in Europe
are kits, success is by no means guaranteed.
The company's VKBA wheel kit series failed in North America, primarily
because the advantages - a somewhat simplified inventory requirement
and guaranteed complete sale - were seen by the distribution network
to be far outweighed by
a long list of disadvantages.
For example, kits by their very nature often create massive
inventory duplication and inefficiency - 75 different kits are
needed to cover the combinations of just 5 different bearings
and seals. In an aftermarket industry plagued by
parts proliferation, distributor inventory costs and storage
issues alone were enough to kill the program. Today, the only
common light-duty wheel kits in North America are for trailers.
On the heavy-duty side, wheel-end kits are more readily
available and marketed by most major manufacturers.
Other considerations are active in the Indian market.
One reseller told eBearing that in India, where counterfeit bearings
are everywhere, it's comforting to the buyer to get a sealed,
prepackaged kit direct from a highly regarded manufacturer
such as SKF.