2010 Advertising on eBearing.com

ad position # 2 - skyscraper ad - 120 wide by up to 600 high

2010 Advertising on eBearing.com

Thank you all very much for your patience.
Our long-delayed 2010 ad selection and sign-up process is here.

I.	General
II.	Ad locations
III.	Ad location vs. attention from visitors
IV.	Ad locations: advantages and disadvantages of each
V.	Cost
VI.	Repetition
VII.	Artwork
VIII.	Text-only Ads
IX.	Sample Ads
X.	Visitor Stats and Profile
XI.	Coming in 2010
XII.	Sample eBearing pages showing live layouts

I. General

For some fundamentals about ads on eBearing.com click here

For more detailed specifications click here

eBearing adheres to the Interactive Advertising Bureau standards covering website ads

II. Ad Locations

Three ad locations are available each month on eBearing.com, all of which are IAB standard-size website ads:

1 - top "banner" ad
    size: 468 wide x 60 high (standard banner ad size)

2 - left side "skyscraper" ad
    size: 120 wide x up to 600 high (standard skyscraper ad size)

3 - right side "skyscraper" ad
    size: 120 wide x up to 600 high (standard skyscraper ad size)

• click here for the main eBearing page, with sample placeholder ads
    [ opens in new page ]

III. Ad Location vs. Attention From Visitors

For the past seven years, our site statistics show all three ad locations receive virtually the same visitor attention and click-through rates. This has not varied more than 0.5%.

IV. Ad Locations: Advantages and Disadvantages of Each

Banner Ad Location # 1

advantages	• appears top of the screen
	• small size means it appears quickly
disadvantages	• 468x60 space limits content, cannot be graphics-heavy
	• is the first ad to scroll off the page

Skyscraper Ad Location # 2

advantages	• large format allows the most presentation flexibility
disadvantages	• none, really

Skyscraper Ad Location # 3

advantages	• large format allows the most presentation flexibility
disadvantages	• approximately 0.1 % of eBearing visitors use screen resolutions which put this ad location scrolled off the right side of the screen

• click here for the main eBearing page, with sample placeholder ads
[ opens in new page ]

V. Cost

For 2010, all ad positions are now $725 per month.

That's the same price as 2008 and 2009, because our cost for running the website has held steady in the economic downturn.

Some people have asked how we set the ad pricing. It's actually quite simple; we look at how much it costs to run the website, divide by 12, and divide that across 3 ads. The website isn't a profit center; all we ask is that it pays for its own out-of-pocket costs.

VI. Repetition

We strongly suggest, from direct experience, taking at least two ad slots per year for the most impact and response.

Ads should be separated by at least one month. For example, January and March, or January and April. Back-to-back ads tend to be ignored, while ads separated by some space of time are often perceived as being there continuously. Human perception is an odd thing, indeed.

The best effect is from four ads, each occurring quarterly. A number of people polled in our advertising scan said they believed quarterly advertisers were on the site year-round.

VII. Artwork

If you do not have your own ad or artwork, there are a wide variety of online ad developers who can work up high-quality ads quickly and very inexpensively. By inexpensively, we mean in the $50 to $100 range.

Find them on the web with a Google search, or feel free to contact us for referrals.

If all else fails, eBearing will still develop an ad for you at no charge. In fact, all but a few ads on the site were developed by us this way. We don't pretend to be as good at it as the true graphics professionals, though.

VIII. Text-only Ads

We have had a number of inquiries about this type of ad.

This minimalist text-only presentation has surprised many ad professionals by becoming one of the most effective approaches to Internet advertising.

If you want to avoid artwork and go with a Google-type text-only ad on eBearing, we can handle that for you at no charge.

IX. Sample Ads

• click to see some ads from our regular advertisers

X. Visitor Stats and Profile

Currently, eBearing receives something more than 180,000 visitors each month. At our current rate, we expect to average over 200,000 by the end of 2010. "Big news," acquisition announcements, and other one-time events often drive visitor counts well beyond 200,000 per month, but those sporadic exceptions are ignored when we tell you the average number of visitors.

Put another way, eBearing.com for many years has been and remains among the top 1% of Internet sites dedicated to business and industry.

Also, Google and other search engines now rank eBearing.com search results for bearings and related searches at or near the top, virtually every time. Part of this is the content of the site, part of it is the links are clicked on more often by people using Google, and the third component is that eBearing has been an active site since 1998. Age does matter. Also, eBearing.com has locked down commitments to be on the web through 2018, backing up long-term credibility claims

On a monthly basis, eBearing not only reaches virtually every bearing manufacturer and distributor worldwide, we also reach every key decision maker in the bearing industry.

Many of these people in the bearing industry, particularly the top executives and decision makers who visit eBearing regularly, simply cannot be reached any other way. So not only is your ad more cost-effective in the sheer number of industry participants it reaches, we also put your name in front of key people who would not otherwise see it.

Since we began in 1998, eBearing.com has never had a "down" month for visitors, other than September 2001, which needs no explanation.

On average, visitors return to eBearing at least once a week and stay for 9 - 12 minutes each time. Since your ad is on every page view (other than the ad hoc search results and directory), it is in front of visitors for almost 2 million minutes each month.

XI. Coming in 2010

In 2010, we will continue to leverage our content and add resources dedicated to the bearing industry. All of which will bring even more attention and visitors to eBearing.com:

• The counterfeiting section will be expanded again. This was expanded in 2009, and has proven to be a significant draw, and an area badly in need of attention -- not just with bearings, but in the power transmission industry in general.

• The online worldwide bearing industry directory is completed, and will be taking yearly ad positions by summer 2010. Currently accessible as a straight list [click here], our database has thousands of world bearing and bearing component manufacturers, distributors and brands. After seven years of development, it is simply the world's single most comprehensive resource for that information.

• In mid-2010, bearing manufacturers and distributors will have the opportunity to list up to 50,000 inventory part numbers with their detailed directory entry. Today, almost 20% of the searches run against eBearing.com -- adding up to thousands of searches every month -- are looking for specific part numbers. In addition, we field hundreds of phone calls and emails every month from businesses looking for a specific bearing or application. Today, we simply deflect these inquiries, but they represent a significant volume of potential sales which we need to harness and point your direction. Although we never thought of eBearing as a "Thomas Register" type resource, obviously our visitors often do and we are working to address that need.

• A special section dedicated to unedited press releases is still under consideration, and we invite your comments on this. Most "industrial news" resources simply regurgitate press releases; as you know by now, that is far from what we do here. On some occasions, a press release is truly the kernel of a news story, and we handle it that way. However, there have been some requests for us to provide an unedited section of the site where bearing industry-related press releases can go; if you have an opinion one way or the other, we'd like to hear it. In 2009, there was some interest in developing this feature, and if it continues in 2010, we'll do it.

XII. Sample eBearing Pages Showing Live Layouts

There's nothing like seeing the ads laid out live to best explain how they appear.

• click here for the main eBearing page, with placeholder ads
[ opens in new page ]

ad position # 3 - skyscraper ad - 120 wide by up to 600 high

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